It's still going to work the same method", my exasperated spouse hissed into my ear as I got containers after containers of some 'designer' tissue. Yes, for a graphic designer and writer who understands all about the kind of effort one puts into product packaging and branding products, I sure fell for it. I am entitled to fall for great packaging, I have a dominating right to be human.
They are so quite ... the product packaging. I swear!
They have the 'nature lover' packaging, the 'fruity' product packaging, the 'lady on the go' product packaging, and after that they have the 'kids' product packaging. I grabbed 4 of each design bundles and made a run for the counter with them with my shrieking kids and exasperated hubby following me in sluggish movement. It was absolutely a 'die-hard' minute. You understand, when the hero is running away from a bunch of wild bad males with machine guns, and they're shooting at your feet or something ... and there's an explosion behind you ... and everything happens in ssslllloooowwwww mmmmooooottttttiiiioooonnnnn.
Well, in this case, I was running for checkout with boxes of tissue paper with elegant product packaging styles on them. I loved the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'must keep for reference' clear folder. I don't keep a lot of things in there because I am quite selective about the styles that I like, however these product packaging designs made the cut.
You see, this is the kind of thing that takes place when you put some effort into making your packaging design. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
The more effort you put into developing your packaging, more consumers will take a look and stop at your product packaging or what's inside the product packaging. Now, does it make sense for me to say now that when they take and stop notice of your packaging, your opportunity of getting them to buy your product boosts?
You see, the role of packaging is to get the consumer's attention. And without an electrifying packaging, consumers are going to stroll past the stacks and heaps of other rival products ... and yours ... without even understanding you're there! Your product is sitting there on a rack, for goodness sake, and the only weapon you have is to here have a good product packaging. Once they take a look and stop, you've won the very first round.
Believe about it!
They have the 'nature enthusiast' here packaging, the 'fruity' product packaging, the 'woman on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with expensive packaging styles on them. I liked the product packaging develops so much, after utilizing up all the tissues in the boxes, I would cut out the designs and put it into my 'needs to keep for reference' clear folder. I do not keep a lot of stuff in there since I am pretty selective about the designs that I like, however these packaging styles made the cut. The more effort you cardboard packaging machine put into designing your packaging, more customers will stop and take an appearance at your product packaging or what's inside the coffee packaging machine.